Art. Design. Strategy.
The combination of art, design and strategy enables new results in analysis, solution finding and implementation through the resulting shifts in perception. We live in a global, culturally and medially permeated world. This diversity calls for new approaches to design and a sounding out of boundaries: Transdisciplinarity meets individuality, technology meets progress and moment meets future.
Art is independent and therefore straightforward. Function and user are secondary. Art seeks the appropriate form of expression of its time. It's about content and finding bugs in the system. Art is thus the most radical form of analysis there is.
Design is user- and service-oriented. Design combines form and function in relation to context and purpose. Products are no longer just analogue. Reality meets virtuality and artifacts surface. Aesthetics and quality play a decisive role in its use.
Strategy neglects the moment in support of a step-by-step solution into the future. Long-term behaviours are developed on the basis of analyses and derived parameters. Strategy sets preferences for the future.